Ecommerce Design
Where Design Meets Conversion
We build eCommerce experiences that are beautiful, intuitive, and optimized to convert.
Your online store is more than a catalog, it’s your brand’s most important sales rep.
We design and develop eCommerce experiences that guide shoppers seamlessly from discovery to purchase. Our approach combines visual storytelling, intuitive navigation, and technical precision to help your products stand out and sell. We specialize in crafting scalable eCommerce solutions that balance aesthetics with performance; designed to grow with your business.
Featured Work
ASTR The Label
Industry: Fashion & Apparel
Partnership Since: 2018
Challenge
ASTR The Label sought a full redesign of their eCommerce website to better reflect the sophistication of their brand while improving user experience and conversion performance. The existing site lacked the mobile-first usability and flexibility needed to meet customer expectations and internal team workflows.
Solution
visualade led a comprehensive discovery and redesign effort, beginning with a deep dive into ASTR’s customer journey. We developed a mobile-first, intuitive shopping experience optimized for both visual storytelling and ease of navigation. Enhanced imagery, thoughtful categorization, and a refined product detail layout helped customers shop with confidence. We also restructured backend content management, giving ASTR’s internal team more control over updates and marketing modules.
Result
The redesigned site delivered an elegant, high-performing shopping experience aligned with ASTR’s brand and customer lifestyle. Improved product presentation and streamlined usability contributed to stronger engagement, higher conversions, and reduced product returns.
Why We Care
eCommerce design isn’t just about transactions, it’s about connection.
A well-designed store tells your story, builds trust, and turns casual browsers into loyal customers. We help bridge the gap between brand experience and business performance. From conversion optimization to visual storytelling, every decision is guided by real-world insights and measurable results.
Great eCommerce design blends art and analytics.
A consistent, flexible platform empowers your team to move faster.
Thoughtful UX reduces friction and refunds.
FAQs
Which platforms do you work with?
We work across multiple platforms including Shopify, Squarespace, WooCommerce and custom CMS solutions, tailoring our approach to fit your brand’s needs and technical infrastructure.
Can you integrate our CRM or ERP systems?
Absolutely. We specialize in integrating eCommerce platforms with CRMs, marketing tools, and inventory systems for seamless operations.
Do you build eCommerce sites using templates, or do you design everything from scratch?
We can go either way! Some projects make sense to start from a proven framework, while others call for a one-of-a-kind design built from the ground up. We usually prefer going custom as it gives us the freedom to craft a shopping experience that feels unmistakably you and performs exactly how your business needs it to.
Do you offer product photography or creative direction?
Yes, we often collaborate with your creative teams or provide art direction to ensure product imagery, styling, and content align with the overall design strategy.
How do you approach optimizing for conversions?
Through UX best practices, testing, and analytics-informed design decisions that enhance both the shopping experience and business outcomes.
Can you design for both B2C and B2B eCommerce models?
Yes. We tailor layouts, flows, and features to the specific needs of your audience, whether selling directly to consumers or business clients.
Can you integrate third-party apps for functionality like reviews, wishlists, or subscriptions?
Absolutely! We ensure that all apps integrate seamlessly with your site design and user experience.
our eCommerce platform should be as inspiring as your products.
At visualade, we design and build digital storefronts that are intuitive, scalable, and visually compelling—tailored to your customers and your brand.